tantrum - simple, strong, effective communications

Dawn Detergent

For years, Dawn has been used by wildlife rescuers to help clean birds that have been contaminated in oil or chemical spills. Proctor & Gamble was looking for a means beyond traditional advertising to highlight this important story for the brand. Tantrum developed the idea and wrote the script for an original dramatic film about a team of bird rescuers, which was broadcast online in 6 “webisodes”.